Where is Leadership in The Food Industry?

Frankly, the best leadership I am seeing in the food industry is in the likes of Jamie Oliver. He introduces a tragic 16 year old who is diagnosed with 6 years to live due to obesity which is effecting her liver among other ailments. We are killing our children - or allowing them to kill themselves. Jamie is passionate and practical... and on a mission to transform the obesity epidemic in this country. Yes, we can blame parents or the school system. And clearly responsibility lies there. But, the missing players are the giants in the food companies. Their processed products are laced with fat and sugar, addicting and incredibly misleading to the uneducated consumer. One need only see Morgan Spurlock's Supersize Me to realize that much of this food is not only addicting, but causes obesity and disease. Morgan himself went from being in stellar health to his major organs starting to shut down in a mere 20+ days on an all MacDonald's diet.

It is a sad fact that the current generation may be the first one in many generations that have a shorter life expectancy than their parents - all due to factors that are controllable - diet and lifestyle. And, we need food companies to make decisions based on other criteria other than profit.

Where is leadership in the food industry? Who will be the brave giant to stop these toxic fillers in prepared foods? What can you do today to boycott or demand the changes? What can you do to educate yourself or the children in your life on better nutrition?

The answers to these questions are truly a matter of life or death for almost an entire generation.