How To Start a Small Business - Pay Attention and Leverage Social Media!

Paying Attention - FOCUS & Leverage - Reap Huge Dividends.

If you are looking to start a small business, there are a ton of free resources out there, including SCORE and SBA, to assist you.

And everyone - your spouse, your neighbor, dentist, former co-worker - will have advice for you, particularly in leveraging social media - the latest buzz for social and business connections.In the age of multi-tasking, paying attention to every social medium cannot only get exhausting but it fuels our ADD-sound-bite culture. And they can be huge time suckers, when you need to been keenly aware of how you spend this most valuable resource. The key is utilizing social media as TOOLS that work for YOU and to manage them appropriately.

Put these tools in their proper context - you still need to have a solid business model - how will you make money? Social media can be part of your strategy for reaching your market - why you are using these tools. Leverage: select targeted mediums and integrate the different platforms so one tool feeds another.

WHY to tweet or not to tweet? That is the question.