We work with senior leadership teams a lot, and sometimes, they are hesitant to bring in an outside consultant to support them in reaching their next level of effectiveness. The thinking is, we are smart, ambitious, successful people, so why can’t we do it ourselves? Sometimes, you can.

Here are the 2 Cs: Clarity and Commitment; here are the 2 As: Agreement and Alignment.

I work with senior leadership teams and find that, in order for them to be performing at their best, they need to effectively address these four areas.