What is The Most Outrageous Way You Have Marketed Your Executive Resume?

With all the competition, you need to be bold and creative. Be a walking billboard if you have to. Literally.

This is what Darin Lonergan, a former sales and marketing executive with General Electric, did. He ran in a local road race and printed a t-shirt with his resume on the front and back. Not only did those watching the race see him, but he contacted the local paper and was able to get a photo and article about himself and his colleagues. He has been consistently participating in a support network of his peers also looking for work. This kind of group can give you feedback on your executive resume and your marketing campaign.

Darin Lonergan

The challenge is to be so different that you get attention and make people want to inquire further but not so outrageous that you are not taken seriously. You medium is your message. How have you solved difficult problems in your career? How do you translate this tenacity, creativity and perserverance to your personal branding? Darin Lonergan, about to take off...