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"A Brand Is Shorthand For What You Are."

June 14, 2012 By Susan Shaner Leave a Comment

As spoken so eloquently by Lois Geller. If you have a strong brand - when someone sees your logo, hears your name or the name of your company, they immediately have a gestalt of who you are and what you are about. They have a visceral, emotional connection to the essence of what your brand represents. Lois goes on to say that a great brand has a ... [Read more]

Filed Under: Shaner on Leadership Tagged With: authenticity, commitment, integrity, marketing, relationships, sage lead

Innovation: What Would Grandma Say?

December 30, 2011 By Susan Shaner Leave a Comment

Yesterday as I reflected on my Grandma's life, I learned that new technologies take longer than we think to make it to market, if at all, or to become popularized and cashed-in on their commercial value. I'm sure you've heard the adage: Is there really anything new under sun? I'm sticking with Grandma's leadership this week: old wisdom is the new ... [Read more]

Filed Under: Shaner on Leadership Tagged With: flexibility, Innovation, marketing, perspective, transformation, Women in Leadership

Career Search – More Lessons of Extreme Job Hunting

September 15, 2009 By Susan Shaner Leave a Comment

Did you catch this article in The Wall Street Journal on Lessons of Extreme Job Hunting? It pays to be as creative as you can in this market!  Peggy Greco, a nurse, rode around on her bike with her Web site address and phone number on a T-shirt.   ... [Read more]

Filed Under: Shaner on Career Tagged With: marketing, strategy

What is The Most Outrageous Way You Have Marketed Your Executive Resume?

August 5, 2009 By Susan Shaner Leave a Comment

With all the competition, you need to be bold and creative. Be a walking billboard if you have to. Literally. This is what Darin Lonergan, a former sales and marketing executive with General Electric, did. He ran in a local road race and printed a t-shirt with his resume on the front and back. Not only did those watching the race see him, but he ... [Read more]

Filed Under: Shaner on Career Tagged With: leadership, marketing, resiliency, strategy

When Does The Term Career Transition Become OKAY?

July 13, 2009 By Susan Shaner Leave a Comment

When you are one of many thousands who have been laid off. 30 years ago "being laid off" vs. "fired" was so rare that you would have had a scarlett letter on your resume and black balled from your next job. 15-20 years ago, it became more acceptable - translated: "nothing to be ashamed of."  What helped cement this enlightened orientation, in ... [Read more]

Filed Under: Shaner on Career Tagged With: authenticity, conscious leadership, integrity, marketing, perspective, self management

What Is REALLY The Best Way To Target Your Career Search?

July 9, 2009 By Susan Shaner Leave a Comment

Yes, there are statistics on how jobs are actually found. ..and you will get lots of opinions on this. Many of you probably know that the number way jobs are obtained is through networking. If you are talking about a straightforward job search in this economy then we are talking upwards of 80-90% chance you'll find your next job by networking - ... [Read more]

Filed Under: Shaner on Career Tagged With: marketing, relationships, self management

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