As spoken so eloquently by Lois Geller. If you have a strong brand - when someone sees your logo, hears your name or the name of your company, they immediately have a gestalt of who you are and what you are about. They have a visceral, emotional connection to the essence of what your brand represents. Lois goes on to say that a great brand has a ... [Read more]
Innovation: What Would Grandma Say?
Yesterday as I reflected on my Grandma's life, I learned that new technologies take longer than we think to make it to market, if at all, or to become popularized and cashed-in on their commercial value. I'm sure you've heard the adage: Is there really anything new under sun? I'm sticking with Grandma's leadership this week: old wisdom is the new ... [Read more]
Career Search – More Lessons of Extreme Job Hunting
Did you catch this article in The Wall Street Journal on Lessons of Extreme Job Hunting? It pays to be as creative as you can in this market! Peggy Greco, a nurse, rode around on her bike with her Web site address and phone number on a T-shirt. ... [Read more]
What is The Most Outrageous Way You Have Marketed Your Executive Resume?
With all the competition, you need to be bold and creative. Be a walking billboard if you have to. Literally. This is what Darin Lonergan, a former sales and marketing executive with General Electric, did. He ran in a local road race and printed a t-shirt with his resume on the front and back. Not only did those watching the race see him, but he ... [Read more]
When Does The Term Career Transition Become OKAY?
When you are one of many thousands who have been laid off. 30 years ago "being laid off" vs. "fired" was so rare that you would have had a scarlett letter on your resume and black balled from your next job. 15-20 years ago, it became more acceptable - translated: "nothing to be ashamed of." What helped cement this enlightened orientation, in ... [Read more]
What Is REALLY The Best Way To Target Your Career Search?
Yes, there are statistics on how jobs are actually found. ..and you will get lots of opinions on this. Many of you probably know that the number way jobs are obtained is through networking. If you are talking about a straightforward job search in this economy then we are talking upwards of 80-90% chance you'll find your next job by networking - ... [Read more]
How To Make A Resume – Know Your Story To Land The Right Job
These days there is a ton of information out there on the ingredients to this dish: 1 part summary, outline your companies and positions with 3-5 parts accomplishment statements per job, throw in education, certifications and special trainings or interests - keep enough white space to make it digestible and don't let it simmer too long - not over 2 ... [Read more]
Getting Heard Above the Crowd – Marketing vs. Relationships?
Yesterday a friend said to me, "Why does everything have to be about marketing today? What happened to focusing on relationships?" She made this comment in reference to a high school reunion we are planning on attending in July (year excluded:) ). Being the daughter of a Madison Avenue sales executive, I have always cringed at anything that sounds ... [Read more]