Seth Godin has a way of cutting to the core on an issue in a really impactful way.

Sometimes it's the simplest idea, just executed - or executed well - that only matters.

Want to lose 10 pounds? Eat less. Exercise more.Simple formula.

WE are the ones who complicate matters - our physiology, our will, our fears. There is no shortage of reasons WHY we CAN'T do something.

If you are trying to achieve something that you've been working on a for a while, I have two simple questions for you to reflect on:Do you REALLY want it?WHY?If you REALLY want it and it's for an energizing, positive reason, the rest is easy. The commitment and motivation are 80% of the ingredients. If it's compelling enough, you can find a way to get the support, tools or resources you need. The hardest part is figuring out what you want and why....or being honest with yourself if you are really COMMITTED to it.

If you are not committed, drop it. Save yourself, your spouse, your boss, your parents a lot of heartache, time and money.

Sometimes, the hardest word is no.