In my last post, I discuss Asana, the company. Founders, Moskovitz and Rosenstein are contributing to the global shift occurring on the planet right now that espouses we are interconnected, transitioning from me to we.  They are living their belief that they can turn a profit in a way that does the least harm and actually contributes to social good.

They believe groups create larger contributions to the world than individuals. They operate from the premise that all problems are solvable if we work together. “While corporations are excellent vehicles for collecting resources and making money to build better services, they are also excellent vehicles for creating joy and alleviating suffering.”

This sounds like Buddha in business attire.Rubinstein says, “As a collective, co-creators do great things vs. human resources who extract things…. companies [should be] a means to an end to create joy on earth.”

Finally, they espouse a radical concept and departure from traditional corporate speak: Transparency of being – “let people be who they are…” don't make them have to switch modes when they come to work.What if you worked for a company that supported all of who you are? What if our corporate culture shifted from exploitation to working partnership to create life nurturing goods and services versus selling us things we don’t really need or want?

I heard a financial analyst the other day give an overview on his view of the economy. “We have been living beyond our means for 30 years.  We now have to lower our expectations.”

This we know. The real question is, can we come together as a nation, as a world and think differently about how we make money and about how much money we really need? After all, whatever you make, you can’t take it with you when you go.